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Addey has created the essential guide to storytelling for entrepreneurs.

Sue Hollingsworth MBA, Director of the Centre for Biographical Storytelling

Storytelling in business works. It enhances memory, enthusiasm and commitment in listeners. But where do you get the stories from and when should you use them? The Storytelling Entrepreneur was developed during workshops and one-to-ones held by business consultant and author Melissa Addey with real-life entrepreneurs at the British Library’s Business & IP Centre. It includes:

  • How to find the right stories and when to use them
  • Creating a Sacred Bundle of your organisation’s history, values and magical moments
  • The six stories you should learn by heart
  • Using stories at every stage of the entrepreneurial journey.

Watch the book trailer below.

An accessible, intelligent and interesting read.

The Balance Collective

The Storytelling Entrepreneur offers you a new path to business success, through deeper and better communication with the people who matter most: your investors, customers and employees.

Full of insightful and useful storytelling guidance, tips and exercises. It is a must read for those wanting to master the art of storytelling.
Elaine Powell, SWC Training & Consultancy Ltd

Feedback from workshop attendees:

A new way of thinking about and interacting with my business. Genius!

Brilliant: engaging and inspiring!

The best session I’ve been to at the British Library or the City Business Library: thank you.

The Storytelling Entrepreneur inspired webinars for entrepreneurs in sub-Saharan Africa by the British Library’s Business & IP Centre in partnership with the British Council.