Merchandise for AuthorsCreating your own merchandise can bring in income and engage your readers as well as giving you the creative edge at literary events and festivals. Bands and film-makers always create merchandise for their creative works, now it’s time for authors to use merchandise to market their works too. In this book you’ll find:

  1. 5 things merchandise should do for you
  2. 6 steps of new product development (NPD)
  3. How to think beyond bookmarks and coffee mugs
  4. Case studies and interviews with real authors to inspire you
  5. Details of good suppliers to get you started

Available in paperback and as an eBook.

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Recognition and Reviews

Featured on Joanna Penn’s The Creative Penn Podcast: click the image to hear the full session or read a transcript. The Creative Penn Podcast

 

 

 

Featured as a Facebook Live talk for Inkslingers’ DenA brilliant and amazing hour FULL of ideas that can be implemented right now. We learned so much in such a short amount of time. We walked away rubbing our hands together ready to jump in and change how they merchandise.

 

Merchandise for Authors is a really valuable resource. Melissa has clearly used the time she spent with the British Library to good effect, giving excellent advice to the many writers with whom she worked – and has now generously shared her thoughts in a format that means a much wider audience can benefit. I advise you to take her advice.  Dr Alison Baverstock, Associate Professor of Publishing at Kingston University, author of How to Market Books

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