Creating your own merchandise can bring in income and engage your readers as well as giving you the creative edge at literary events and festivals. Bands and film-makers always create merchandise for their creative works, now it’s time for authors to use merchandise to market their works too. In this book you’ll find:
- 5 things merchandise should do for you
- 6 steps of new product development (NPD)
- How to think beyond bookmarks and coffee mugs
- Case studies and interviews with real authors to inspire you
- Details of good suppliers to get you started
Available in paperback and as an eBook.
Recognition and Reviews
Featured as a Facebook Live talk for Inkslingers’ Den: A brilliant and amazing hour FULL of ideas that can be implemented right now. We learned so much in such a short amount of time. We walked away rubbing our hands together ready to jump in and change how they merchandise.
Merchandise for Authors is a really valuable resource. Melissa has clearly used the time she spent with the British Library to good effect, giving excellent advice to the many writers with whom she worked – and has now generously shared her thoughts in a format that means a much wider audience can benefit. I advise you to take her advice. Dr Alison Baverstock, Associate Professor of Publishing at Kingston University, author of How to Market Books